Grow your lead generation with Managed Social Ads

Social media is terrific for increasing brand awareness and building a community of prospects. It can also be a major revenue driver given it is a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases.

It is also a key driver of traffic to your website. Social media is like word of mouth. And you can track the effect of this word-of-mouth traffic in your Google Analytics reports.

Social media has become an integral part of having an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts.

Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales (HubSpot, 2018).

Properly managed, social media properties grow through targeted boosts or ads, good copy and content that’s highly shareable, as well as captivating imagery.